The artist James Merry enlivens logos of sportswear companies by adding stitched flora to vintage clothing. For instance a glacier flower and moss grow on a Nike sweatshirt, and a FILA logo has a mushroom cap on top. He thinks it was some kind of a silent protest — to take something that was super urban and machine-made and barren, and fertilize it, forcing it, for example, to flower by embroidering a glacier flower and moss on it.
Merry collaborates with Björk and creates many of her extravagant costumes for stage and music videos. Read his interview on i-D.